Privacy Policy

Summary (Plain English)

• We collect the minimum data needed to run the waitlist and send you our newsletter.
• We do not sell your data.
• We do not use your data for targeted advertising.
• We do not share your data with third parties for their own marketing.
• You can unsubscribe or request deletion at any time.
• The asambl desktop app stores your vault files locally on your machine. We do not have access to your vault.

Who We Are (Controller)

Asambl Technologies Ltd, trading as asambl (“we”, “us”), is the data controller for personal data processed via this website and the asambl desktop application.

Registered address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

ICO registration number: [pending — will be updated upon receipt]

Contact: support@asambl.app

What We Collect

Waitlist & Beta Testers

When you join the waitlist or beta tester programme we may collect:

• Email address (required)
• Platform preference (optional, e.g., macOS/Windows)
• Primary goal / interest (optional, e.g., Weekly planning, Fitness, Finance, Relationships, Mind & Growth, Joy, System health)
• Whether you want to be a beta tester (optional)

Newsletter

When you subscribe to the “Building a Life OS” newsletter:

• Email address (required)
• We may track basic engagement metrics (e.g., open rates, link clicks) to understand what content resonates. We do not track individual browsing behaviour beyond email engagement.

Desktop Application

The asambl desktop app is local-first. Your vault files (notes, plans, profiles) are stored on your machine and are not transmitted to us.

When AI features are enabled, the app sends prompt data to the LLM provider you configure (e.g., your own API key for Anthropic, OpenAI, or Google, or the asambl-managed relay). Only the context needed for a single generation is sent — your full vault is never transmitted. We do not log, store, or have access to your prompts or AI responses.

If you use the asambl-managed relay (proxy), requests are routed through our infrastructure to a third-party LLM provider. We do not retain prompt or response content beyond what is needed to complete the request.

Cookies

This website does not set any cookies. Our analytics provider (Plausible) is fully cookieless and does not store any data on your device.

Website Analytics

We use Plausible Analytics, a privacy-friendly, cookieless analytics tool. Plausible collects no personal data, uses no cross-site tracking, and does not create individual user profiles. All data is aggregated and no information is shared with third parties. We do not use Google Analytics.

Why We Process Your Data (Purposes)

We process your data to:

• Add you to the beta waitlist and/or beta tester list
• Send the “Building a Life OS” newsletter (educational content about Life OS creation, intentional living, and asambl development)
• Send product updates (e.g., beta access, new module releases, major milestones)
• Segment communications if you provided optional preferences (e.g., platform-specific build notifications)
• Prioritise beta tester invitations and feedback follow-up

Legal Basis (UK/EU GDPR)

Consent: for waitlist sign-ups, beta tester registration, and newsletter subscription.

You can withdraw consent at any time via the unsubscribe link in any email or by contacting us.

How We Use Email

Newsletter (“Building a Life OS”)

• Educational content about building intentional systems, living with purpose, and how asambl can help
• Sent at a regular cadence (approximately weekly or fortnightly)
• Every email includes an unsubscribe link
• We do not add you to unrelated mailing lists

Product Updates

• Beta build availability
• New module and feature announcements
• Beta tester programme updates
• Every email includes an unsubscribe link

You may receive both newsletter and product update emails. You can unsubscribe from either or both at any time.

Data Retention

We keep your data only as long as needed:

• Waitlist data: until the product launches and the waitlist is converted, or earlier if you request deletion
• Newsletter subscribers: until you unsubscribe, then deleted within 30 days
• Beta tester preference data: retained while the beta programme is active, unless you request deletion

We may periodically clean inactive entries (e.g., no email engagement after 12 months) with advance notice.

Sharing and Processors

We use the following service providers (“processors”) to operate the waitlist, newsletter, and website:

• Cloudflare (USA) — website hosting, DNS, CDN, and API infrastructure
• Resend (USA) — transactional and newsletter email delivery

Providers process data only to deliver the service. We do not authorise them to sell your data or use it for their own purposes.

We will update this section if we add or change processors.

International Transfers

Some providers may process data outside the UK/EU. Where relevant, we rely on appropriate safeguards (e.g., standard contractual clauses or UK International Data Transfer Agreement).

Your Rights (UK/EU)

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion (“right to be forgotten”)
• Withdraw consent at any time
• Object to certain processing
• Data portability (receive your data in a structured format)
• Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your rights have been infringed

To exercise these rights, email: support@asambl.app

We will respond within one calendar month. If we need more time (up to two additional months for complex requests), we will let you know within the first month.

Security

We take reasonable measures to protect data (access controls, least privilege, encrypted connections, secure hosting). No method of transmission or storage is 100% secure, but we work to reduce risk.

Children

asambl is not intended for children under 16, and we do not knowingly collect data from children.

Changes to This Policy

We may update this policy as the product and services evolve. The “Last updated” date will change. Significant changes will be announced via email to existing subscribers before taking effect.

Contact

Privacy and data requests: support@asambl.app

General enquiries: contact@asambl.app